I gave you my opinion, it can't be wrong. :D



jjjayb was right, have you seen much of a promotion on the 500? A major name change like that takes a lot of advertising to get across.

Were you around when Datsun changed to Nissan? It was on everywhere you turned, it was sickening.

Also, I read somewhere, that the majority of Taurus sales were fleet and rental. This is very low profit business just to move inventory.

A person can stop reading that right at the "basic work truck"...

Toyota's new program offers dealers on average three $250 "coupons" they can use per Tundra regular cab to entice the customer.

Toyota executives say a dealer could use as many as four coupons per sale to offer the customer as much as a $1,000 discount on the truck, but the total number of coupons they use per truck will have to be three on average at the end of the month.

reg cabs/basic work truck, basically the same thing. The money is in the extra cab...

Even you have to know that.

Yeah but now Ford has an indenity crisis on their hands. The Taurus and Five hundred are completley different models and now it only adds further confusion. The five hundred was kind of a classier taurus and now the re-branding takes away distinction. I honestly dont see how that will turn car sales around. They need to drop the price a couple thousand if they really wanna increase sales not change the name.

Ford sold very little retail Tauruses in the last few years. It took HUGE rebates to get them to move. Dealers wouldn't order them because we couldn't sell them. Most Taurus sales in the last few years were fleet sales.

Sure the Taurus has great name recognition. But for what? Try to get someone under 40 to buy one. If they wanted to call the 500 the taurus they should have done that from the beginning. They actually might have gotten some good press out of it. I just think Ford is going to take a beating over this. Heck, 2 months ago they Debuted the new 2008 Five Hundred at the detroit auto show. Now last month they Debuted the "new Taurus" at the Chicago auto show and it's the same frigging vehicle? We all know how much the press already loves ford. I can't wait to see the reviews on the "new" 08 taurus. I'm sure it'll go over swell. :shake:

Oh, and the Freestyle crossover (which was too similar name to the freestar to begin with) is now going to be called the "Taurus X" :rolleyes: