Landry hated the moniker.

I dunno why, but it was a hell of a marketing slogan

Because Patrick Mahomes wasn't born yet

Because when they asked Pittsburgh to be called America’s Team. Pittsburgh told them to get ****ed. They weren’t America’s team they were Pittsburgh’s team. But of course sorry ass Dallas lapped that shit up. **** Dallas with a Big American D.

because of stupid morons that think dallas was something special yet they're not. The Chiefs are the world team. We have fans everywhere.

It fits perfectly.

Clean cut academy boy at QB.
War hero and everybody's stern dad as head coach.
The star on the helmet
The glitz and glamour
The cheerleaders

The 70s were the golden age of NFL monikers.

Basically back in the 70s everyone was more suseptible to shitty marketing. For example; the endless burnt number and sickly avacado color schemes of most appliances in homes.

Dallas as "America's Team" is a clear example of shitty marketing but it seems to have stuck.

That’s why I am proud of the Ref’s support of the Chiefs while talking to opposing fans that bring it up. ;)

Exactly!