She's not doing it right.

A few things...

I don't think you give enough credit to the amount of women that watch the NFL.

Aside from that...it isn't that breast cancer is more or less deserving but there is a reason for everything. I believe that even more than the whole "omg it's boobies. Everyone loves boobies" reason is how strong the organizations are pushing for breast cancer awareness. They have obviously done an amazing job of raising funds and forging dynamic partnerships like they one they have with the NFL, leveraging all their strengths to move their cause forward.

Len Dawson was actually talking about it when all of this stuff was happening last year. I guess he is involved in prostate cancer type orgs and he basically said that he was in awe in all the things the ladies have done to raise awareness and that they are just trying to learn from how effective they were.

Are boobs easier to raise awareness than other things? Sure but I think more so there are really talented people steering thier ship.

True. Plus it's not like anyone's keeping them from having prostate cancer awareness as well. There are plenty of weeks in the season.

You should add that most men would do anything to save/protect their wives, children, and family before they'd stop to take care of themselves. I understand that we have male children and relatives as well, but claiming that this isn't effective given that most of the audience is male is silly, IMO.

Don't forget that men can get breast cancer too.

And, no, not just guys with racks like Mickelson.

They should be wearing hearts
 

More women die from heart disease than any other disease

Heart disease does not just strike men, it is also the biggest killer of women in the USA. Approximately 40% of all women who die are struck by heart disease or stroke. More women die this way than from the total of all cancers, according to the National Institutes of Health (NIH).

Despite attempts to educate women about the risk of cardiovascular/heart disease, 45% of US women still do not know that their greatest health risks are from heart disease and stroke. However, this is better than in 1997, when 70% were unaware.

http://www.medicalnewstoday.com/articles/67349.php

Teh ends...

(.)(.) Save The Boobies (.)(.)


That is all.

It also affects MEN as well as women.

These are the top three reasons but the bolded is the main reason

In 1969, the Chicago Bears were in the midst of a 1-13 season, which was the worst record in the history of the Bears.[3] Piccolo had finally earned a place in the starting lineup as an undersized fullback. During the ninth game in Atlanta on November 16, he voluntarily removed himself from the game, something he had never done, which raised great concern among his teammates and coaches. He had extreme difficulty breathing on the field, so when the team returned to Chicago he was promptly sent for a medical examination, and was diagnosed with embryonal cell carcinoma.[4]

Soon after, Piccolo had surgery at Sloan-Kettering in New York City to remove the tumor. He had another surgery in April 1970 to remove his left lung and pectoral muscle. After being bothered by chest pain, Piccolo was re-admitted to the hospital in early June, and doctors determined the cancer had spread to other organs, most notably his liver. Brian Piccolo died on June 16, 1970, at the age of 26.