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Gillette (https://www.chiefsplanet.com/BB/showthread.php?t=320438)

Quote:

Originally Posted by Mosbonian (Post 14040957)

...there is nothing toxic about masculinity in it's pure form.

This cannot be stated emphatically enough.

Quote:

Originally Posted by chiefzilla1501 (Post 14040979)

The idea that men can do better given their tag line is a clever idea. Yeah, I agree we can challenge male behavior without threatening our masculinity. But the execution made me cringe. I support anti bullying and that there are way too many women with legitimate gripes. But the MeToo movement has actually made the problem worse by sensationalizing every small gripe with an over the top reaction while diluting legit gripes from the many women legitimately wronged. I also noticed how the as not so subtly tried to make sure the ad didn't send the wrong diversity message. You could practically play a drinking game and drink to all the ways they forced some kind of pc message in there.

I hope Gillette can course correct and do this the common sense way that would be great. I support the idea but this was a total swing and a miss.

This is the problem. This right here. That's such a patently false narrative that's not based in reality - whatsoever.

Now why would you reinforce this obviously wrong notion? Because it fits your narrative and the narrative that you've been told by your silo. Stop that.

Quote:

Originally Posted by SuperChief (Post 14040986)

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Is DJLN a man?

If yes, he's part of the problem according to the narrative this ad is promoting.

Quote:

Originally Posted by ClevelandBronco (Post 14040989)

This cannot be stated emphatically enough.

Agree 100%. Just like there's nothing inherently wrong with femininity. It's all natural.

Quote:

Originally Posted by Discuss Thrower (Post 14040996)

Is DJLN a man?

If yes, he's part of the problem according to the narrative this ad is promoting.

You're so far off base, dude. It clearly pointed to issues that people are facing and said, "Hey, don't do that stuff. Step up and help people be better. You can be better."

What part of that says he's bad because he's a dude? Because it was about men-related issues?

Quote:

Originally Posted by Frazod (Post 14039561)

And you know what stops bullying? When you stop being a pussy and stand up to them.

Back in the day, this was known as common sense. Where has that gone and when did it leave? :shrug:

Quote:

Originally Posted by SuperChief (Post 14040986)

What's preachy about it? If you aren't taking part in any of that conduct - why the hate? Are you part of the problem they're highlighting? If not - carry on. Be the best you, man.

Imagine a commercial that highlighted recent terror attacks by Muslims, and the message of the commercial was "Muslims, be better human beings." Would you have a problem with that? Of course, very few Muslims are taking part in any of that conduct, so they'd be fine with it, right?

Quote:

Originally Posted by SuperChief (Post 14040995)

ROFL
Silo? I'm pretty left of center on a lot of social issues. I support women's rights. I don't support the pc approach to exaggerating the issue to the point where good people get staked out in witch hunts because of semantically offensive comments, or where all men are terrible people instead of focusing energy on those who legitimately should do better. By attacking good men, they've ruined any legitimacy to their movement. And when a women who didn't like how she was looked at gripes and wins big, the loser is the women who was the victim of blatant discrimination or harassment.

Quote:

Originally Posted by SuperChief (Post 14041003)

Agree 100%. Just like there's nothing inherently wrong with femininity. It's all natural.

No one is questioning your femininity.

I'm just glad Gillette has cleaned up their image.

https://adage.com/article/news/gille...electra/45694/

Quote:

CINCINNATI (AdAge.com) -- In its latest bid to attract teenage males, Gillette Co.'s Tag body spray is offering them a date with a 33-year-old married woman -- MTV reality star Carmen Electra -- with bidding so far topping out at $17,200 on eBay.

Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati before heading to Los Angeles for a recording and acting career that has included starring in the TV series Baywatch and a Playboy photo spread. Teens under 18 must get a parent or other adult to do the bidding on their behalf, per eBay rules.

Quote:

Originally Posted by zigbazah (Post 14039792)

The issue with ads like these is they conflate bad behavior with traditional masculinity. It's possible for all types of people to be abusive. It's also possible to like stereotypically "guy" things and not be an asshole. Two boys wrestling in the yard is a teachable moment for good parents. And the thing is, Gillette is trying to point that out, but the message should be to control your emotions, not "society says you should be manly but that's actually bad. "

Dads, teach your kids not to be dicks to men or to women, listen to your mother. Defend the vulnerable. If you're comfortable enough with yourself as a man, you don't need to pick on those who are different to prove how much a man you are. If you see something wrong, take a stand. And if you happen to be different, you do you. It doesn't make me more of a man to claim you're less of a man.

That was pretty simple and unpreachy. And lots of good men fit well into that category.

Quote:

Originally Posted by TinyEvel (Post 14039541)

Well we both have something in common that my daughter was also bullied by another girl in school. But the amount she suffered at the hands of several boys far, far outweighed that, and was passed off by the teacher as "boys will be boys."

They were specific boys. Individuals. And still a greater number of individual boys never spoke up, to say it's not cool to giggle and smirk every time the teacher says the word come in a sentence. Or not cool to try to take an upskirt pic with your phone in class. Or other more worse things that happened.

The definition of apathy is not caring or not showing emotion. It's either not caring or not speaking if you do. It's indifference or complacency. So I'm not sure what you mean by using apathy to describe PC culture. I think that apathy is harmful is what this message is trying to convey. Trying.

I make ads, I can look at this as a craftsman in this industry and there are a lot of things I would have done differently, made the message more intelligent, more poignant and direct. But I respect the brand for taking the stance. People are talking about it and that's the goal. With that in mind, I chose to offer my opinion while the thread is here, and really I'm on this board to read and talk about the Chiefs. That's what I'd prefer to do.

And I'm not trying to preach to you about what type of man or father you should be, sorry if you took it that way. I said that, in my opinion, one of the greatest measures of a man is using your strength to help others. Be that open a jar of pickles, giving recognition to a subordinate, or stopping bully, no matter who it be.

Let's not kid ourselves here. This move by Gillette has nothing to do with principles, taking a stance, or any other altruistic motive.

Like every other move made by a profit-based company this move is about money.

Dollar Shave Club and the other home delivery razor companies are eating up Gillette's profits. They are viewed by the younger demos as an outmoded, overpriced brand and their numbers show it.

They needed to find a way to get back into the conversation so they jumped on the latest fad in America:metoo/masculinity is toxic.
And look. They are now on the headlines of all the news outlets, people are talking about them again.

Not altruism. Capitalism. NTTAWWT.

Let me know when Tampax does one of these for teenage girls, which happen to be the meanest creatures on earth.

And make sure to ask most women who they would rather work with, men, or other women.

The whole commercial is based on a culture from 1970.

Good grief what a bunch of **** sticks.

Quote:

Originally Posted by vailpass (Post 14041081)

In the divisive times we live in, these firms are going to need to know where their customers stand on these issues, and I don't think right now they've thought things through. I think these are low-level SJWs at work here. You could be right, but I think they made a mistake. Do you think it was really in ESPN's interest to go full-SJW? Seems like they have pulled back a bit.

Great commercial. Still won't buy their products.