ChiefsPlanet - Misc Hubba hubba! Hubby Hubby ice cream introduced

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Hubba hubba! Hubby Hubby ice cream introduced

Posted by Bill Daley at 1:20 p.m.

HubbyHubby_2D_a1Ben and Jerry's thankfully retained its activist edge after being bought by food giant Unilever in 2000. Now, to mark the legalization of same-sex marriages in Vermont, the ice cream company has changed the name of its popular “Chubby Hubby” ice cream to “Hubby Hubby” for the month of September.

The action was taken in partnership with Freedom to Marry, a marriage equality group.

According to a company press release, Ben & Jerry’s renaming the ice cream “aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine.”

The name change to “Hubby Hubby” is temporary and, for most of the country, largely symbolic. “Hubby Hubby” ice cream will at this point only be sold in Vermont through September.

For those not in the know, Chubby/Hubby Hubby is fudge covered peanut butter filled pretzels in vanilla malt ice cream rippled with fudge and peanut butter.