What makes breast cancer...
 

..any more deserving of awareness than any other form of cancer?

You'd think that since the overwhelming majority of their audience is male, a prostate/colon cancer awareness effort would be much more meaningful.

I guess Congress has passed a resolution for prostate awarness month yet.

Dude, everyone loves boobies...

Mods, can we please get the OP's name changed from donkhater to boobiehater?

We need more hooters....

Except school principals.

And Sesame Street

If you really have to ask, well, I'm really not sure I can help you. Titties = win.

Breast cancer is one of the most common forms of cancer.

It is also very hereditary which most cancers are not.

Are you really this naive?

Sex sells and the more times a male viewer hears the word "breast" he pays attention.

Plus, everybody loves a little pink.

These are true points, but his point that the audience is mostly male is valid. Wouldn't somthing that faces men be a more effective approach? Your average football fan would be better served by prostate cancer or testicular cancer awareness than breast cancer.

That said I don't really care. If it's good for breast cancer research then it's fine by me.

Jeez, lighten up Francis.

It seems more logical to raise awareness for the cancer that affects ~90% of your audience rather than the cancer that affects <10%.

It's actually a valid question. A while back, I had a meeting with the leader of a local branch of another nonprofit that promotes awareness and funds research for a different life-threatening disease (intentionally vague to protect their confidentiality). In the meeting, they mentioned that there is a lot of frustration among the nonprofit community because Komen has done such an insane job of developing a movement around the breast cancer issue that many other diseases are having trouble keeping research going. Everyone's donated to Komen, so there's not as much money to go around for the other issues.

I know that part of that is pure jealousy, but there's no question that there is a disproportionately high level of donor funding going to Komen than toward other similar organizations when compared to the actual number of people who have issues with various types of diseases.

colo-rectal cancer is just never gonna get this level of support.

Seriously, I hope that these types of 'pink displays' are accompanied by real dollars, and not just for show. Mammograms saved two lives in my family.

As far as I'm concerned, it's more fun to give a breast exam than it is to get a prostrate exam.