Maybe they just keep templates for all these stories so they can move quickly if something happens.
"Bills coach has cancer"
"Bills coach attacked by wolves"
"Bills coach strangled in freak scarf accident"
"Bills coach kidnapped by O.J. Simpson"
If you haven't seen the classic SNL skit about this, it's one of the best SNL skits ever.
https://screen.yahoo.com/tom-brokaw-...000000991.html
Wait out the "penis in the box" video at the beginning and then it gets good.