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BTW way, a type of positioning technique is to juxtapose another object, thing, or idea with what you are promoting in order to create an association or comparison in the mind of that object, thing or idea with your product or service. One can position against something too. That would be negative positioning.
People compare things in their minds that's why it's used.
For example: Comparing a moisturizing cream with the skin of a baby. Or with dew drops. Thus, using the words "nuke" your food associates that with incinerated bodies, protective body gear that is worn when working in a nuclear plant and/or nuclear meltdowns. I can't understand why people use it is all.
I was trying use sarcastic humor. But never mind!
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