He was gonna get a chance at a big play on this call.
http://gfycat.com/EnlightenedRedCopperhead
He head and body fakes a crosser and then runs to where the safety vacated. The LB was shook and got behind him.
The strength of what he can do is like Vernon Davis. Play-action and or the 20-30 yard passes on a wheel route.
Stuff that takes a few seconds and works best paired with a running game.
DAT is into the role Reid put Kelce into taking a quick pass at the LOS and getting a few yards like it was a running play.