Quote:
Originally Posted by Zebedee DuBois
$45MM seems like a lot of money to you and me, but that is not as big as a lot of films. Plus, this film doesn't have all the cross marketing tie-ins that could be milked for money. No games, etc. They may get a chunk back on pay for view. Pulling it is the safe move. Think how much an actual attack would cost them. People would shun theatres for months.
It feels like giving in, and that feels shitty - but it is probably the smart move.
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Personally I think it's a hollow threat. But I can understand Sonys concern.
Doesn't matter how much a movie costs, no studio wants to lose money on a film. It's still a business. Has to sting some. With all the extra attention, this was starting to feel like a sleeper hit.