Quote:
Originally Posted by Silock
No one has yet named the benefits. People outside of KU and MU don't care that we hate each other. It has little national draw. It would if MU were consistently good in basketball, but they're not, so no one cares.
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People in Kansas and Missouri casually care about other rivalries in sports. Duke vs Carolina, Ohio State vs Michigan, Oklahoma vs Texas. Hell, even Army Navy. Rivalries are good for a program PERIOD. It's extremely short sighted to believe that nobody outside of KS and MO tune in or follow the rivalry. Especially being that the rivalry goes beyond sports, and is a century old. We benefit more from it on the football side, which an argument could even be made that it's even more important.