[BigRock]

Whitlock is a social commentator with a 15-year-old’s understanding of American history and a 75-year-old’s appreciation for pop culture. He has no experience as an editor or manager; no real constituency among the young writers his site is supposed to develop; and no new ideas to bring people. His career-long aversion to reporting and love of the sound of his voice have left him without the skills necessary to build his new enterprise, and his personal incuriosity and lack of grace have left him unable to develop them or productively manage the people who have them. He is flatly, desperately unqualified for his present position. The question is just how the hell he’s heading up what should be the most important black sports and culture website in the country. And the only answer that makes much sense is that he is nothing more than the instrument of interests that would work against the very people his site is supposed to serve.