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If it's great business and good for teams... then send over the top teams. If you want to generate interest, you have to do better than Bills/Jags.
Don't send the spare teams that are looking for exposure - send the best of the best, really try to do it right.
And, not sure what I'm missing, but why couldn't both teams playing in Europe be playing 'road games'?
Grabbed this from Wikipedia about next season -
"2016[edit]
On October 7, 2015 the league announced that a resolution had been passed to schedule international games at additional locations to Tottenham until 2025. This means games will still take place at Wembley in 2016 but it is also possible games will take place outside of Wembley. Mexico City is thought likely to join the slate for 2016.[42] On October 22, 2015 it was confirmed that at least two games per year will remain at Wembley until at least 2020 and that the Jacksonville Jaguars will continue to play a home game there annually throughout the agreement.[43] Subsequent to this, on November 3, 2015 the NFL announced that it had reached an agreement with the Rugby Football Union to host regular season games at Twickenham Stadium from 2016 onwards, with a minimum of three, and as many as five games to be held over the initial agreement period of three years.[44]
Jacksonville will face either the Denver Broncos, Oakland Raiders, Minnesota Vikings, Green Bay Packers, an AFC North team, or one of their divisional rivals at Wembley and it is rumored that the Washington Redskins are considering playing a home game there too. Green Bay have confirmed they would be interested in traveling to London as an away team.[45][46]
Both the Houston Texans and Pittsburgh Steelers have expressed interest in playing a game at Estadio Azteca (or possibly Estadio Olímpico Universitario) in Mexico City for 2016 although Houston would not be prepared to give up a home fixture.[47][48] (The two teams are not currently slated to face each other in 2016, unless they finish in the same position in their respective divisions in the 2015 season standings.)"
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