Quote:
Originally Posted by Rausch
While that layout clearly looks sad I don't see any future in anything about Hallmark.
Good or bad, Hallmark is only important to grandmothers today.
Who sends a card when you tan text/tweet/im/facebook that person with any pic you want to send?...
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There's a backlash against the impersonality of e-media. It may just be a fad or trend, but the tactile paper market actually seems to be improving in some demographics with a lot of people feeling that e-vites and such are kind of trashy and impersonal.
The problem is that the demographic who considers evites trashy and impersonal likely have similar feelings about Hallmark, seeing it as akin to Wal-Mart.
They're kind of stuck in a bad place as a company because they're too big to capture niche markets, but the overall market is decreasing.