Quote:
Originally Posted by NewChief
Right. And that's also a part of the problem. Hallmark is basically known for cards (even though they do more), and that's a shitty market. My wife sells a lot of cards, but even the high end cards she sells for $6 only represent $3 profit. That requires a lot of volume to make any kind of money from, and cards are Hallmark's brand.
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And they do more, I get that as well. They do sell collectables. But even that is a down trending business model. They sell 2nd hand $3it and cute dogs and angel figures.
And even if they suddenly changed tomorrow and sold Batman figurines it would only hasten their demise and isolate the very small market they do have.
Quote:
Originally Posted by NewChief
Contrast that with a single wedding appointment for invites. She can clear $3000+ off one sale, if it's the right customer.
Hallmark doesn't do custom invites and such, though.
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So even the people that do buy cards don't tend to buy them there. And they have almost nothing in collectibles. No exclusives other than cheap trinkets...