Not sure why people are giving Durant shit, other than OKC fans, who deserve to be pissed. This isn't the same as Lebron. Durant is a good player but he's probably not going to be in the same conversation as the all-time greats like Jordan. So I don't think he'll be "demoted" on the list because he flocked toward a winner.
Unfortunately, with basketball, I really wonder how much sponsorships have to do with this too. With Durant having a massive Nike contract, I'd have to imagine they were more than nudging him to pick somewhere like Golden State. Interesting that Under Armour's golden boy and one of Nike's biggest golden boys will play for the same team.
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