Quote:
Originally Posted by chiefzilla1501
When did I say anyone has to outbid DTV? Take a lower bid... I'd say ability to market to 80M more households could easily recover the difference. And it's not just subscribers. More viewers = higher ratings/sponsorships/ad $'s. Loyal fans spend more $'s.
If ratings are down by 20% I'd be really damn concerned about winning those fans back instead of justifying a contract that restricts fan options.
The DirecTV contract was (*edit.. Wasn't bad) bad to begin with. But it's really bad today in a world where fans are watching significantly more shit online or streaming. DirecTV/ATT can and should offer Sunday Ticket to a mass audience. But until they do, the NFL will keep taking a bigger hit until the 2 sides adjust to reality. Goodell's Twitter deal suggests he gets it.
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I have NFL Sunday Ticket streaming - but I live in a condo and don't have DirectTV. As long as you live somewhere where you can't get DirectTV you can get the streaming - in other words anyone can get Sunday Ticket, DirectTV subscribers and people who can't subscribe because of where they live. There are really very few people that don't have it available to them.