Quote:
Originally Posted by Simply Red
Fat burger folded in Atlanta - but we have several thriving 5-Guys.  |
Regional expansion can be difficult, as people are used to a certain flavor.
For example, Baja Fresh was a favorite of my family and friends in LA for years on end. Every time someone visited, they had to go to Baja because it really was excellent, authentic Baja Mexican.
Tony Gonzales opened up a few locations in KC and it flopped. My friends and family that visited LA locations said it was nothing like LA at the KC locations. Sometimes, the local suppliers just aren't the same across the country.