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If he plays this right...it can work.
I'd watch it. Need teams in major markets without a pro team though.
St Louis
San Diego
Oakland
Portland
Salt Lake City
Then concentrate on college hotbeds.
Austin
Memphis
Louisville
Omaha
Albuquerque
Then places like Green Bay that would be a small market that would be family oriented.
Fargo
Des Moines
Boise
Columbus
Oklahoma City
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