Quote:
Originally Posted by BigRichard
That doesn't say it came from Nielsen. It says DC attempted to do market research with Nielsen. It doesn't even state their results.
The numbers they are getting are from Facebook. From the paragraph previous to the one stating the stats it almost sounds like they are including comics and graphic novels as being counted here. Graphic novels???
Doing research on Facebook is not doing true research. They don't even say how they are getting their numbers.
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I'm not sure what point you're trying to make. Feel free to dig into all of the other studies if you don't like that one.
http://bfy.tw/Ifio