Quote:
Originally Posted by SuperChief
I don't know what's "PC" about the message, "Hey, don't be a dick. Be better than that." I know, I know - back in my day, we used to pound those nerds into oblivion and now they're CEOs, so it must have worked right?
Literally NO ONE is saying masculinity is bad; the reference is toward toxic masculinity, and I'm sure it's something we've all taken apart of at some point in our lives here. Bullying, demeaning, undermining, mansplaining, etc.
Why wouldn't you want to grow and be the best version of you you can be? That's the message here. Christ.
|
Because companies have been using that message to great effect for years and it doesn't come across as preachy bullshit.
Seriously - how often does "Hey, it's okay to be an asshole" sell a power drill? Of course it doesn't, but those ads can be made focusing on the pride of being a good person rather than that kind of virtue signaling horseshit.
Does the fact that this particular ad has inspired such a visceral reaction not speak directly to its problem? I mean contrast that with something as simple as those hokey "close shave America, close shave Barbesol" ads that demonstrate men working hard and then going home and being caring husbands and fathers - it's the same friggen message just not delivered in a bullshit condescending fashion.
Men don't need to be preached at not to be mouth-breathing neanderthals any more than women need to be scolded not to be judgmental screeching harpies. Again, if you flip this ad the other way, the vitriolic backlash would be deafening.
Then again, you used 'mansplaining' in a non-ironic manner so I'm guessing your definition of "the best version of you that you can be" is not going to align with anyone who didn't watch this ad and immediately damn their genitalia. I'll decide what the best version of me is, thank you.