For anyone who actually cares on the "business sense" part of all of this, this article is pretty fascinating.
https://www.adweek.com/brand-marketi...ct-with-women/
In short, based on online conversations (like this one), conversations about "Gillette" have historically been about 56% by men and about 64% by people age 35+. However, if you look at conversations about "shaving," it's only 38% by men and 25% by people age 35+. In other words, they were severely missing out on the market of young women.
And that group has reacted very positively to the ad.