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Originally Posted by TwistedChief
Exactly. Give someone an unlimited amount of money that should be used for genuine business purposes but rather is spent entirely on marketing and you can create quite a following, especially in the day and age of the social media influencer.
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I don't think it's just that the money was all spent on marketing, it was also wasted because Billy wanted to live his lavish, lazy lifestyle rather than do any of the actual work. A few times in the doc they pointed out that as soon as he got some investor to send more money, they'd go drinking or water skiing.
Reminds me of friends that obsess over starting a business, but that obsession is limited to the fun stuff (coming up with a name, imagining what it will look like) but never lift a finger on a business plan or doing any of the financial work. Those eventually fade into nothing, but this one had enough money behind it to put people's life in danger.