To give the question more merit than it merits.
Society isn't 'demanding' the coddling of euphemistic language.
Vendors and marketers develop euphemistic language to entice consumption.
People like to fancy themselves as getting a little more out of a transaction than is ordinary. So if they are resigned to being the market for used instead of new, and then someone prettys it up with flowery terms like 'pre-owned' and quality assurances like 'dealer inspected and certified' it can nudge enough consumer traffic to be worth the effort.
There isn't an outcry for the effort. No one is demanding that people don't demean their purchases by labelling them 'used.' It's a market enticement, not a pussification.
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We need the kind of courage that can withstand the subtle corruption of the cynics - E.W.
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