Quote:
Originally Posted by DaFace
I watched a couple of videos on Tesla's truck that made a good point (even if I don't think people like you will be interested in it in its current form). If Tesla had released a truck that looks pretty much like every other truck, it's pretty unlikely ANYONE would buy it. Ford F150 people would likely keep buying Ford F150s (or the electric equivalent). Dodge Ram people would likely keep buying Dodge Rams. Truck buyers are notoriously loyal, so it's just plain unlikely that anyone who has driven a certain model of truck for years is going to change to a Tesla all of a sudden.
By going completely different, they'll appeal to a DIFFERENT audience in the beginning, allowing them to showcase what their version can do. In the future, if they decide to tone it down, they'll have a reputation to go off of and perhaps have more of a chance of convincing people.
So in short, this model isn't for traditional truck buyers because traditional truck buyers probably wouldn't have considered a Tesla anyway. By going so different on the look, though, you'll start to temper your concerns over time after seeing them popping up all over the place. In theory.
It's a very different approach, but it does make some sense.
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If that's the case, then they blew it imo. The damn thing still needs to look like a truck, not a Mars rover. It needs to have some sort of appeal to a truck buyer. You can't just say, "ah **** it, Ford guy is gonna buy Ford" and throw your arms up in the air. If you don't think you can compete with them and break into the segment, then why bother in the first place?
How about take a page from Toyota, and build a truck that truck guys want? The new Tundras for example. They weren't in the big truck market until they burst on the scene with their redesign.
Nissan, with the Titan. When that thing first came out you'd see it popping up all over construction sites. That was truck was hot when it was released.
Aggressive styling, comfort, and torque is what you need to pull buyers away from the big 3. It can be done. Nissan and Toyota have demonstrated that.
But that ****ing thing in the OP? It's hard to imagine any working class, truck owning man wanting that.
You say they'll appeal to a different audience, but i can't imagine that thing selling enough to change anyone's mind.