Quote:
Originally Posted by Just Passin' By
There's no way they would have honestly expected this move to under perform Rogue One in the U.S. if they'd had any faith in its quality. So they must have known it was shit, and still put it out there.
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My understanding is that Disney adjusted their expectations after the box office disappointments of TLJ and Solo.
With the massive success of Avengers: Engame, Frozen 2, Aladdin, Lion King, Toy Store 4, et al, Disney grossed more than $6.4 Billion at the Domestic box office (and more than $10 Billion worldwide) before RoS was released in December 2019, so there wasn't an enormous amount of pressure for the film to make or break Disney's year.
Also, they were locked in to the release date, which left them zero options. When I reported back in November and mid-December that the film was still in the edit bay, I wasn't exaggerating. They literally stopped work on it the Saturday night before the Monday premiere. Would 3 more months have made any difference in the box office results? We'll never know but from what I've heard, I'd say that's a hard "No".