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One thing that irritates me is the “new normal.” To me it’s a defeatist attitude that perpetuates the idea we can all just go about like this current existence is either normal or feasible long term. It’s neither and should be treated as such.
I also think that messaging causes more resistance to being patient. People are living in fear and uncertainty yet they have to hear “this is the new normal.” It’s not surprising that people will reject this idea and want to move out of it as quickly as possible.
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