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I would venture to guess kids watch sports because their parents watch sports (a lot like drugs, apparently)... and then want to play sports because they watch it, play it in the street, are somewhat forced into participating in Red Friday at school, etc etc.
Probably not by flipping through channels one day like it's suddenly 1993 again and discovering a newfangled sport on TV that they'll suddenly want to play.
They should take a survey from kids under 14 to see what they remember of the broadcast.... I'm sure they were all taking notes and really paying enough attention to get this guy's analogy.
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