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when the super bowl was in San Diego (97 I think when it should have been us vs Packers).......
Every single available space in your downtown/central entertainment district is in-use. I remember little holes in the wall that didnt exist prior, were open with basically a pop-up bar and liquor license, selling booze. That's in addition to your normal restaurants/bars/etc. There's that many people in your town, and there's that many lines just to get a drink.
And that starts about a week or two before the super bowl........and it's every night. Not just the weekend.
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