Quote:
Originally Posted by Spott
A ton of great finishes over the years. Been to many, but I’m still sentimental about the Brandsmart game in 99 because it was my last weekend in KC before moving to Florida. Weather was perfect that day and we blanked the Chargers 34-0. I doubt Brandsmart ever ran that promotion again.
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The Chiefs preserved the shutout and BrandSmart had to give away more than $400,000 in merchandise.
Still, BrandSmart didn't actually lose any money as a result of this promotion. There's a company called SCA Promotions that insures promotions, prizes, and other risky marketing efforts for a small percentage of the prize value being offered (SCA determines the percentage based on the likelihood of the prize being won), alleviating the companies from a potential windfall (some professional teams do this with player performance bonuses as well). Every time a corporation trots a fan onto the field to punt a ball into the bed of a pickup truck or attempt a 40-yard field goal to win $50,000, the prize is almost always insured. In the end, BrandSmart sold $425,000 in merchandise and only had to pay a fraction of that to SCA.
https://www.vice.com/amp/en/article/...ctronics-chain