First, the "Whaling":It's a common refrain that you've probably heard at some point or another "10% of people do 90% of the work." That's what that tight 2 week deadline for Twitter Blue was for; he was perfectly aware that it was an unrealistic time frame. It was a test.— Oliver Campbell (@oliverbcampbell) November 18, 2022
First, the "Whaling":It's a common refrain that you've probably heard at some point or another "10% of people do 90% of the work." That's what that tight 2 week deadline for Twitter Blue was for; he was perfectly aware that it was an unrealistic time frame. It was a test.
Hence, Elon was looking for the whales at the company. The heavy hitting, actually producing and hard people who have been there for a while. When the whales don't have to carry dead weight, they perform like the equivalent of 10 people.— Oliver Campbell (@oliverbcampbell) November 18, 2022
Hence, Elon was looking for the whales at the company. The heavy hitting, actually producing and hard people who have been there for a while. When the whales don't have to carry dead weight, they perform like the equivalent of 10 people.
So by culling unproductive staff, he actually untied the hands of the PRODUCTIVE staff. Fewer obstacles to getting in the way of getting things done. It also revealed to him who was there to make Twitter a better product, versus who was there to be 'activists'.— Oliver Campbell (@oliverbcampbell) November 18, 2022
So by culling unproductive staff, he actually untied the hands of the PRODUCTIVE staff. Fewer obstacles to getting in the way of getting things done. It also revealed to him who was there to make Twitter a better product, versus who was there to be 'activists'.
Because the productive people actually know WHAT THEY NEED to get things done. Don't be surprised if the people that are left get to be part of the interviewing process for the new people. They'll be looking for efficiency and people who don't make THEIR jobs more difficult.— Oliver Campbell (@oliverbcampbell) November 18, 2022
Because the productive people actually know WHAT THEY NEED to get things done. Don't be surprised if the people that are left get to be part of the interviewing process for the new people. They'll be looking for efficiency and people who don't make THEIR jobs more difficult.
This is what he was talking about with 'Twitter 2.0.' It's likely not a 'new twitter.' Not for us. It's a new Twitter INTERNALLY. How things get done, how things get rolled out, rebuilding the company with productive and more efficient people.— Oliver Campbell (@oliverbcampbell) November 18, 2022
This is what he was talking about with 'Twitter 2.0.' It's likely not a 'new twitter.' Not for us. It's a new Twitter INTERNALLY. How things get done, how things get rolled out, rebuilding the company with productive and more efficient people.