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Even getting past the whole free speech aspect he demonstrated he was a total moron by completely destroying the verification system and in the process likely opening the site to lawsuits, breaking laws that came out of previous lawsuits, and just making the entire thing even more of a joke that advertisers were never going to want any part of, to say nothing of the likelihood that him immediately killing the same program likely led to many, many people rushing to get their money back after not being given their full month which would cost the associated banks a f***ton and likely make them not want to work with him again either.
On every level it's been a total disaster.
There's one thing Musk should have learned early on – platforms built on unlimited "free speech" either die a quick death or linger in the purgatory of fringe websites burning a hole in their backers' pockets. Advertisers and investors want nothing to do with such sites, and the trolls quickly chase away any legitimate users.
Of course, it was never about free speech for Musk. The guy just wanted to shut down everybody who was making fun of him, so seeing it completely blow up in his face and make him the biggest laughing stock in the western world is extremely gratifying.
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