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Also this would be way less of a big deal if peacock had even a tiny bit of respect for fans and offered this for free with no strings attached. If they believe in their platform and content, they can promote their services within the platform during the game. Instead they require you to opt in because they don't think their current content is compelling enough
The other factor I didn't even mention is how this impacts businesses. If this rolls out anything as clunky as it did with college football you'll have a lot of local sports bars pissed off an frustrated at the cost and process of getting this on their TVs
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