So basically the goal is to get it to land in the landing zone but then go into the end zone for a touchback. This is probably the most reliable for best field position for the kicking team. At times maybe even better if you want to gamble for really bad field position have the ball land in the landing zone in a way that forces the returner to screw around trying to field it for a few seconds to where it’s unlikely they get it past the 20 yard line.
I did find this quick video explaining the rules to be helpful.
https://youtu.be/gaEl4zv16Qo?si=SX8Ghwd8mKy19w2j