ChiefsPlanet - View Single Post

**gblowfish** · 12-06-2024, 06:30 PM

Think I got a snag on the story here:

Have the Kansas City Chiefs eclipsed the Cardinals in terms of popularity in St. Louis?

The question might seem preposterous — and it probably is just that. But at least in terms of television viewership, it’s strictly no contest. The Chiefs are romping. Their worst-rated game this season has a 20% higher rating locally than the best-rated Cardinals telecast this year.

It goes far beyond that.

KC not only routs the Redbirds in terms of TV ratings, it again is dominating all of television in the market.

After the Chiefs were involved in the seven most-watched programs appearing on St. Louis TV in the year that ran from their 2023 Super Bowl victory to their repeat performance this year, KC’s games this season account for the eight most-watched programs on Gateway City television in the period running from Feb. 12 — the day after the Super Bowl — through Thanksgiving Day. (Excluded are the presidential debates plus election-night coverage, all of which were on more than a dozen channels, and the tail end of the Chicago-Washington NFL game that was joined after an earlier contest had ended.)

The Kansas City bandwagon is bulldozing St. Louis television despite some locals still loathing that organization for its key role in the Rams’ departure for Los Angeles. A proposal in January 2016 that the San Diego Chargers and Oakland Raiders, not the Rams, would move to Los Angeles was stymied when Chiefs owner Clark Hunt cast the lone dissenting vote among the six submitted by the NFL’s stadium committee. Shortly thereafter, it was the Rams and Chargers packing their equipment.

So why this local love affair with a team instrumental in St. Louis losing an NFL team for a second time, a club that now has Missouri all to itself in the league?

“The Chiefs are an exciting and winning football team,” said KMOV (Channel 4) general manager JD Sosnoff, whose station shows more KC games than any other local outlet. “So whether people love them or don’t, either way, it seems they tune in to watch. The numbers indicate that they’ve captivated St. Louisans as their favorite team to watch.”

There’s absolutely no doubt about the Chiefs having become must-see TV for many St. Louisans. But of course this Cardinals-Chiefs ratings comparison largely is an apples-to-oranges analogy, though it still creates interesting food for thought.

12-06-2024, 06:30 PM	#4
gblowfish Be Kind To Your Pets Join Date: Jun 2002 Location: Glorious Independence, MO Casino cash: $16886178 VARSITY	Think I got a snag on the story here: Have the Kansas City Chiefs eclipsed the Cardinals in terms of popularity in St. Louis? The question might seem preposterous — and it probably is just that. But at least in terms of television viewership, it’s strictly no contest. The Chiefs are romping. Their worst-rated game this season has a 20% higher rating locally than the best-rated Cardinals telecast this year. It goes far beyond that. KC not only routs the Redbirds in terms of TV ratings, it again is dominating all of television in the market. After the Chiefs were involved in the seven most-watched programs appearing on St. Louis TV in the year that ran from their 2023 Super Bowl victory to their repeat performance this year, KC’s games this season account for the eight most-watched programs on Gateway City television in the period running from Feb. 12 — the day after the Super Bowl — through Thanksgiving Day. (Excluded are the presidential debates plus election-night coverage, all of which were on more than a dozen channels, and the tail end of the Chicago-Washington NFL game that was joined after an earlier contest had ended.) The Kansas City bandwagon is bulldozing St. Louis television despite some locals still loathing that organization for its key role in the Rams’ departure for Los Angeles. A proposal in January 2016 that the San Diego Chargers and Oakland Raiders, not the Rams, would move to Los Angeles was stymied when Chiefs owner Clark Hunt cast the lone dissenting vote among the six submitted by the NFL’s stadium committee. Shortly thereafter, it was the Rams and Chargers packing their equipment. So why this local love affair with a team instrumental in St. Louis losing an NFL team for a second time, a club that now has Missouri all to itself in the league? “The Chiefs are an exciting and winning football team,” said KMOV (Channel 4) general manager JD Sosnoff, whose station shows more KC games than any other local outlet. “So whether people love them or don’t, either way, it seems they tune in to watch. The numbers indicate that they’ve captivated St. Louisans as their favorite team to watch.” There’s absolutely no doubt about the Chiefs having become must-see TV for many St. Louisans. But of course this Cardinals-Chiefs ratings comparison largely is an apples-to-oranges analogy, though it still creates interesting food for thought.
Posts: 41,016	3 0