The only explanation I could come up with is that it forced the Chiefs to keep playing, without the benefit of the sideline consultation that they might have expected. Holmgren may have figured it was worth 5 to 10 seconds of the clock not to have to face whatever play the Chiefs braintrust (Gun, Grbac and Raye aka "The Manhattan Project, uh Manhattan, KANSAS, that is") might settle on during a timeout.
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