[Stryker]

I personally have never bought an "Extended Warranty" because that means that I went in to buy the item/s because it was the lowest price and now I need an additional charge to protect that item (aka more money).

I had to sell these things when I worked for Computer City and actually had success selling them because PCs are expensive and I feel it gave the customer further insurance for his/her purchase. The sales people did get a commission for selling it so the motivation was there for the saleperson to sell it.

Selling is an art and the approach to selling the protection plan takes skill. I believe that most consumers feel that the need for such things is ludicrus since most items are backed by a manufacturers warranty and if the item lasts past this warranty then it will probably not give that consumer a problem thus, why buy an additional warranty/insurance.

Circut City is a prime example. I have bought everything from headphones to telephones to vaccuums from this place over the past 8 years and have never bought a warranty or had a bad/defective product. In selling, I can understand if a consumer declines to purchase this extended agreement because quite simply, I would not either.

However, if the salesperson gets something for selling the "protection plan" or whatever you wish to call it then, the motivating factor of more "money" for the salesperson is there to "sell" it.

Bottom line is training. A good training program to teach salespersons or cashiers how to install into the consumer the benefits of purchasing this plan is priority one. Remember, you can sell a million items through your store with 110% customer satisfaction but let one customer "feel" he/she got screwed and brother look out.

~ Hope this helps.