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Look at boom boxes for example. Bose, Altec Lansing, Klipsh, etc., all have boom boxes for the iPod. Options at any price point. How many companies have boom boxes for the Creative players? It's nice to be able to choose from a wide variety of products. Do you not agree?
Everyone and their brother is building products for the iPod. Why? Because it has become the standard. The iPod is about the complete experience. You may discount that, but millions of people agree. Why has the iPod become a HUGE business? Not because us Apple loving zealots all went out and bought one. Apple sold almost 6.5 million iPods the last QUARTER. They are obviously doing something right.
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Just like what was mentioned about the way it hooks up to the car, it's just a cable that plugs in. Same as hooking up audio to any audio receiver. The iPod or Creative player or whatever you choose just plugs in to the audio input and you're done. So your argument of having a wide variety of products to choose from is obsolete. You can get any of those products with a different MP3 player as well.