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You are forgetting the functionality part. Kinda plays a role here.
We are talking about integrating the music player into the system. No other player can integrate like the iPod can. Not because the iPod is special, but because companies know the iPod is the market leader, they make their system adapt to it.
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I see no difference in functionality. The implementation of the iPod into an audio systems consists of audio cables of some sort. You can use those same cables with any other MP3 player. You give me a device that says it works with an iPod and I'd bet that same device will play almost any other MP3 player just as easily.