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1. You are at a party, and you meet a brand manager at Burger King. She mentions that she thinks the whole psychotic king ad theme is getting old, but she’s not sure. What do you say or do?
I inform them that while a novel idea initially, the effectiveness of the campaign has worn off. I suggest that they break from commercial advertising traditions, and create 1 more ad, that will signal to the buying public that the ad will be no more. I have a prepared story board in which The Burger KING is on a small row boat, it his robe is covered with Wendy's, Hardees and McD's stickers....the boat, filled with the transfatty products used by those companies on their fries. Suddenly, a newer boat, with a team of clean cut, handsome Burger King Employees roars into nearby hostile waters.....standing on the stern, the new Hero of a series of impending commercials draws back and looses a flaming arrow into the competition, and old kingpin of their campaign, bursting it into flames and sinking the boat.
2. You are in a meeting with the president of the firm, two other senior managers, three other analysts, two interns, and a client who’s picky about their report. Suddenly, a Nazi soldier throws one of those potato masher hand grenades into the room. What do you say or do?
This is the simpliest sollution of all. I Leap into action, in a flash, I grab the newest intern and throw them atop the potato masher. Reasoned thinking knows that the Intern is a low paid and easily replacable employee. They have no health care or life insurance coverage that can have a negative effect on the rates for the companies policy.
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