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Originally Posted by StcChief
Customers for the most part have always assumed they are being screwed, some how.
Past history of car business, past experiences.
Bad cars, lemons problems, you name it.
Now with Internet capabilities to 'do your homework' before appearing at the dealer. This could/should help with this problem.
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I sold cars for 1 year & had decent success with it, the problem with people researching the internet is that they come in & think that what they found at Kelly Blue Book or whatever else, is the Gospel. Its not, there are a 1001 factors that can skew what Kelly says.
People just LOVE to rate their trade-in way, way, WAY better on the Kelly site than what it is for one.
I'm with whoever said that most (certainly NOT all) salesmen are basically honest, its when they walk into the finance office that they get shoved over a desk & made to squeal.