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Originally Posted by Dale "Fat Fingers" Mercer
As far as profit....whether or not you are on the internet or dealing with a salesman on the lot....the dealer will make a profit. Profit is NOT a dirty word.
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I agree that a dealer is entitled to a fair profit and I don't expect them to sell cars at a loss.
The consumer's perspective is that the amount I pay above the minimum profit a dealer would accept on that car is money that I left on the table. If I pay $2000 more than the dealer would have accepted I wasted that money. I may as well have flushed it down the toilet. My job is to minimize that waste. The salesman's job is to try and maximize that. Therefore, we are at odds.
If you are friends with your customers and make them feel good that's wonderful. A lot of people will pay a lot extra for that.