Quote:
|
Originally Posted by Cochise
I agree that a dealer is entitled to a fair profit and I don't expect them to sell cars at a loss.
The consumer's perspective is that the amount I pay above the minimum profit a dealer would accept on that car is money that I left on the table. My job is to minimize that. The salesman's job is to try and maximize that. Therefore, we are at odds.
If you are friends with your customers and make them feel good that's wonderful. A lot of people will pay a lot extra for that.
|
A good salesman will sit down with you...and discuss profit. It doesn't have to be negative, or mean spirited. A good deal makes sense to the customer and the dealer.
I have old timers that come in and say, "Just give me your best deal."
And I proceed to tell them that they are asking me to lie to them. If I say $100 over cost is my best deal and that is, say $10,100.00, if you offer me $10,097.00 I may take it, and now I am a liar. A good deal it the deal we agree on.