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Close Encounters of the Third Kind also came out in '77 and was another Sci Fi pic that did well and is mentioned by Shatner as another influence in pushing for a film vs TV version. And Hollywood is just full of people who try to put forth something if it proves to be hot.
But Star Trek was coming back one way or another, and there would have eventually been a motion picture. But no doubt the success of sci fi movies in the late 70's helped the studio jack up the budget to get the film version made...
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