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Originally Posted by morphius
A person can stop reading that right at the "basic work truck"...
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Toyota's new program offers dealers on average three $250 "coupons" they can use per Tundra regular cab to entice the customer.
Toyota executives say a dealer could use as many as four coupons per sale to offer the customer as much as a $1,000 discount on the truck, but the total number of coupons they use per truck will have to be three on average at the end of the month.