Quote:
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Originally Posted by TinyEvel
Rainman, I was a participant in a focus group the other night, and a person came into the room and quietly told one surly, opinionated woman in the group that she had a phone call, reminding her to bring her coat and purse with her.
She never returned.
What happened?
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Someone made the decision to abandon the surly opinionated market, which is a huge mistake if the ad being tested is for handguns.