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c'mon, you HAD to see that coming.
I'm on a salary at the agency and I work on certain accounts. This spans over 8 years and there are about 20 spots that aren't shown, as well as radio ads, Billboards, in-store posters, etc.etc.
We get briefed for each assignment: what the goals are, who we're talking to, what they want to communicate, etc. and then we come up with ideas given the client's brand ID., current campaign mandatories, production budgets, etc. etc.
It's pretty fun but also hard. Like having a term paper due every week, or month, or day.
Like, with Coors, the Wingman, we got that assignment to make Coors Light more relevant to young guys, in October. They signed the OK to shoot that ad in February. FOr that ad there were about 40 spots that got killed for cretain reasoins, In fact, the Wingman idea died three times before we changed it enough to get it through.
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