Thread: Kimbo headlining first EliteXC on CBS broadcast, 5/31/08
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Old 03-20-2008, 04:43 PM   #11
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Quote:
Originally Posted by ArrowheadHawk View Post
How did they get a deal with CBS?
As far as I know, the details of the deal aren't yet public. But the rumor seems to be that EliteXC is actually buying the airtime from CBS. Which means it's probably not a very good deal. UFC had been in talks with CBS over the writers strike, but weren't getting the kind of deal they wanted so nothing was ever signed.

If it's a hit (which I think is less than 50/50 - the MMA audience is not 'big' in network terms, and this isn't the UFC, the most recognizable name to people who aren't already into the sport...), it's good for MMA. If it busts, it might hurt everybody, including the UFC, especially when it comes to trying to get prime-time coverage anytime in the future. as well as forming a base of mainstream interest and credibility.

Be interesting to see how it turns out. I hope it works out, but I don't have a good feeling.
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