I'd have no problem calling the cops, imagine you owned the business are you going to let some idiot openly smoke weed and even risk letting customers see that? That would reflect badly on the business.
As far as cops having better things to do, a guy like this 99% of the time has warrants and 99% of the time you can find an officer nearby to assist a non emergency such as this one, this is what they're paid for.
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