["Bob" Dobbs]

Originally Posted by Dr. Johnny Fever

Do it then. But be ready for the bitching calls. Then when you dump them in a couple years be ready for the bitching calls agian.

The great thing to me about radio listeners is how they all seem to think we "owe" it to them to do exactly what they want... and bitch at us when we make a decision/change. A change based on the fact that we're running a business that only succeeds by selling advertising... which requires reaching as large an audience as possible. Stop carrying something someone likes... they bitch. Start something they don't like... they bitch. Like we're going to throw business plans in the air because a few people think they own the place just because they listen and should therefor be consulted before changes are made.

If a store changes products they carry here and there I doubt very many people go cussing out management about it. They buy something else. But for some reason radio is there to do only what a given audience thinks it should do. If those people aren't enough to help the stations ratings be where they need to be... and advertising goes down... and revenue goes down... and people lose their jobs... and live jocks get replaced by automation.... God forbid a cost cutting measure was taken or a format change took place. All those listeners should take it as a personal insult to them because we obviously don't care what they want. We wanted to fail... that's why we went with that format you liked in the first place. Too bad there weren't more people supporting the station so we wouldn't have to personally wrong you.

OK I think I'm done with my listener rant now.....

The thing is... the station I'm on now has a great listener base........ unless we ever change I suppose.

You're my hero.